Taeke Reijenga has extensive experience with the business side of Web Accessibility. As CEO of the full service digital agency Level Level, he has managed in a short amount of time to get his entire team on board when it comes to including web accessibility in their workflow.
If you have a business registered in the US, you have to take care of many different requirements and one of them is the ADA – Americans with Disabilities Act. While there are many other specific legislations, like the California Assembly Bill N.434, the ADA is the one that everyone in the US has to follow, or they risk serious consequences.
As the years pass and a lot of businesses move online, the number of ADA lawsuit cases continues to rise, with research showing an increase from 2,890 cases in 2019 to more than 4,000 cases in 2024. This growth has many business owners searching for ways to protect themselves.
However, there’s something you should know: there isn’t actually an official WCAG 2.2 AA or ADA certification for websites, and it wouldn’t make sense to have one. Web accessibility isn’t a one-time achievement – it’s an ongoing process that requires regular evaluation and updates. This is why the Web Content Accessibility Guidelines (WCAG) provide recommendations rather than a certification system, letting you adapt the requirements in a way that works best for you.
In this article, we’ll show you some practical alternatives to certification, including professional audits and staff training. Besides that, you’ll learn how to demonstrate your commitment to accessibility while creating a better experience for all your users.
How to demonstrate website accessibility compliance without ADA certification
The absence of official ADA certification is actually a good thing. It gives you the freedom to focus on what truly matters: making your website accessible to everyone instead of spending money on meaningless certificates.
Here’s what you can do:
- Build an accessibility training programme for your staff. Having team members complete professional accessibility courses shows that you’re committed to educating your entire organisation.
- Set up regular accessibility testing and document your website audits. The best strategy here is to compare them against WCAG standards and make sure you’re tracking improvements.
- Get professional accessibility audits from qualified experts. As committed as you are to accessibility, no one would do a better job than an accessibility professional. These helpful audits often include detailed insights and clear plans for fixing any issues.
- Write an accessibility statement. This is a must document for all businesses and it can include different types of information, from your current conformance levels with WCAG standards to an outline of your planned improvements.
- Create a formal process for accessibility feedback. Make it simple for users to report accessibility issues and document how you resolve them.
Education and training: a sustainable approach to ADA compliance
As we mentioned, training your team in accessibility creates a much more lasting protection that goes beyond any certificate. Certificates can become outdated, but a well-trained team can adapt to new ADA compliance guidelines and technologies, preventing accessibility issues before they become a more serious problem.
If that sounds like a good solution for you, The A11Y Collective offers specialised courses that build lasting expertise in your organisation:
- Our beginner courses teach accessibility fundamentals, helping teams understand basic principles and common challenges.
- Role-specific training ensures developers, designers, and content creators know exactly how to implement accessibility in their daily work.
- Advanced masterclasses tackle complex accessibility challenges, preparing your team for sophisticated implementations.
For example, “Web accessibility, the basics” is a course that contains all the necessary information for full WCAG and ADA compliance. It even comes with a completion certificate and 2.5 IAAP Continuing Accessibility Education Credits, giving you documented evidence of your team’s professional development in accessibility.
With this training, everyone on your team will be able to:
- Build accessibility features into projects from the start.
- Spot potential issues early in development.
- Make informed decisions about accessibility solutions.
- Keep up with changing guidelines and best practices.
- Reduce expensive retrofitting costs.
- Lower legal risks through prevention.
Testing your website for complete accessibility compliance
To get the best results and meet accessibility standards, you need to combine automatic and manual testing methods because nothing can really replace human experiences. Besides that, while automated testing tools provide a good foundation by scanning your website regularly for common issues like missing alt text or poor colour contrast, they can’t catch everything. They might see that an alt text is missing, but they won’t be able to tell whether it makes any sense or if it’s enough to provide context.
Manual checks, on the other hand (pun intended), see how your website works with keyboard-only controls, verify screen reader compatibility, and make sure that form fields have clear labels and instructions. These audits also often include checking whether the heading structure and page organisation make sense and testing all interactive elements like menus and buttons.
And if you want even more in-depth results, connect with people who use screen readers, voice control, or other assistive technologies. This is easily the best way to identify real-world accessibility barriers that other testing methods might miss, as their practical experience reveals usability issues that might not be obvious to others.
Whatever your approach is, you need to document all testing activities thoroughly. Keep detailed records of testing dates, methods used, problems found and their severity levels, steps taken to fix issues, and results of follow-up testing.
Conducting professional accessibility audits
Speaking of testing, professional accessibility audits like the ones offered by The A11Y Collective are usually the safest bet, especially if you don’t have enough experience or connections with accessible technology users. Our expert auditors examine every aspect of your site’s accessibility against WCAG guidelines, from navigation and structure to content readability and media accessibility.
The audit process starts with a deep analysis of your website’s code and content. Auditors test how well your interactive elements work with different assistive technologies and check that all users can access your information effectively. They examine everything from colour contrast ratios to keyboard navigation patterns.
After that, you’ll receive a detailed findings report that explains each issue clearly and provides specific steps for fixing problems. This includes a practical implementation timeline and priority levels for different fixes. The report helps your team understand not just what needs changing but how to make those changes effectively.
Professional audits like these might look expensive, but they actually help prevent many costly mistakes by identifying issues early in your development process. To put it simply, fixing accessibility problems during development costs much less than retrofitting an existing site or handling potential legal issues later.
However, if you still need some convincing on why proactive accessibility is so important for your organisation, check out our free course “Web accessibility, the business case”.
Creating effective accessibility compliance statements
An accessibility statement serves as a clear communication tool between your organisation and your users, showing your website’s current accessibility status and your commitment to improvement. Here’s how to make the best of it:
- Explain your current conformance level with accessibility standards and outline specific areas where you’re working to enhance accessibility.
- Make your statement easy to find by placing it consistently across your website, especially in your main navigation or footer menu.
- Include it in your sitemap to ensure everyone can locate this important information.
- Create a straightforward process for users to report accessibility challenges.
- Provide multiple ways to contact your team, set clear expectations about response times, and maintain records of how you address reported issues.
- Update your statement regularly to reflect website improvements and changes.
Caitlin de Rooij – Product Owner at The A11Y Collective. CPWA-certified web accessibility specialistAn accessibility statement is a living document that should grow and evolve with your accessibility journey, showing your ongoing commitment to creating an inclusive web experience.
Start your ADA compliance journey today with The A11Y Collective
While there’s no official website accessibility certification, you still have everything you need to create an ADA-compliant online presence that serves all users and protects your business. So, instead of chasing a non-existent, universal certificate, you can focus on meaningful improvements that make a real difference.
The Web Content Accessibility Guidelines provide a solid foundation for building accessible websites. By investing in staff training and combining it with regular testing and professional audits, you’ll create lasting accessibility that benefits everyone. Through The A11Y Collective’s courses, your team will learn practical implementation techniques that align with these guidelines.
Think of accessibility as an ongoing practice rather than a one-time fix. Our training programmes help you build internal expertise so your team can spot issues early and maintain high accessibility standards. Whether you’re new to accessibility or looking to enhance your current practices, we offer courses suited to different roles and skill levels.
Ready to make your website truly accessible? Explore The A11Y Collective’s courses to build your team’s expertise, or contact us about professional audit services.

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